Let us help you drive success in Japan and Asian markets.
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Business Transformation and Development
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Cross-cultural Training and Consulting for Building Effective Teams.
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Manufacturing Process Improvement
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Distributor and Channel management/troubleshooting
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Selling products in unfamiliar Japanese markets is not easy...
I know. I’ve been doing it for almost 30 years.
I will help you get started or get better results from your current Japanese sales organization.​
My specialty is building and construction materials and services, and I have proven experience in meeting numerous kinds of business challenges in Japan as well as other Asian markets.
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Eric De Groot
Principal/Owner
De Groot Trade Associates
Japan poses many unique challenges. We help your organization embrace changes in strategy and tactics to maximize your chances of getting or increasing value from the Japanese and Asian marketplace.
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Insight
An understanding of the needs, motivations and concerns of customers in Japan, Korea and other regional markets.
Perspective
A deep appreciation of the challenges facing North American and European manufacturers in achieving profitable sales in Asian markets.
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Fluency
Full Japanese speaking, reading and writing skills.
Experience
First-hand knowledge of the distribution channels,
regulatory environment, pricing, value chains, logistics, financing, HR and organizational structures required for marketing in Japan.
Expertise
A detailed knowledge of the steps required to establish business entities in Japan.
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